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  • Writer's pictureAllan Mena

Why Real Estate agencies should invest in professional photographers?

Updated: Dec 27, 2023


Aerial photo of a luxurious villa in Albania
Luxury Villa in Albania

In the age of everything online, buyers are swiping right on homes, not office spaces. It's time to shift your focus from super fancy offices to perfect listings with beautiful photographs. Here are five compelling reasons why investing in photographers will give your real estate agency the ultimate Return On Investment and help you stand out from the rest of other agencies.


1-Mastering the Online World 🌍


Your online presence is your first impression. Make it crystal clear, not pixelated. A pixel-perfect listing speaks louder than a thousand office views.


  • 96% of homebuyers start their search online (National Association of Realtors).

  • Listings with professional photos get 118% more views (PropertySnap).

  • Only 15% of homebuyers don't use the internet in their home search (Zillow).



A couple choosing which home to buy
Choosing a home online

"In a digital world, your listings are the first handshake. Make it firm, make it unforgettable." - Real Estate Mogul, Jane Smith

2-Buyers Care About your Home listings, and not your offices 🏢


Buyers aren't looking for the corner office; they're looking for a cozy corner in their dream home. Spend where it matters – on capturing those dream spaces.


  • 7% of buyers consider a real estate office important (XYZ Real Estate Insights).

  • 90% of homebuyers searched online during their home-buying process (National Association of Realtors).

  • 52% of homebuyers found their home on the internet (National Association of Realtors).



Exterior Photo of a Cottage
Cottage in High Tatras, Slovakia

"Buyers aren't investing in your office view; they're investing in their dream home view." - Top Developer, John Doe

3-Faster sales and a higher asking price 📷


A well-captured home isn't just a listing; it's a visual story that translates to faster sales and a higher asking price. Your listings deserve a VIP spot in the visual hall of fame.


  • Homes with high-quality photos sell 32% faster (Center for Real Estate Technology).

  • Professional photos can command a sale price of up to $11,000 more (Redfin).

  • 79% of sellers prefer agents who use video marketing (National Association of Realtors).


Master room in a penthouse
Penthouse in South Korea

"A picture may be worth a thousand words, but in real estate, it's worth thousands in return." - Real Estate Guru, Emily Johnson

4-Time is the True Currency ⏰💰


Time is money, and faster sales mean delighted clients. Delighted clients become your walking, talking advertisements. It's a win-win in the real estate circle of life.


  • 58% of buyers prefer listings with more photos (National Association of Realtors).

  • 85% of buyers and sellers want an agent who uses video marketing (National Association of Realtors).

  • Homes with video receive 403% more inquiries (Bold Content Video).



Happy family moving to a new home
Moving to a new home

"Speedy sales mean happy clients. Happy clients mean more referrals. It's the real estate circle of life." - Real Estate Proverb

5-Picture-Perfect Profit: Where Quality Trumps Quantity 💸📸


Your listings aren't just pages on a website; they're potential profit-makers. Quality visuals make your property the VIP in the real estate show, attracting more views, more clicks, and ultimately, more sales.


  • 77% of homebuyers drove by or viewed a home they saw online (National Association of Realtors).

  • 44% of homebuyers looked online for properties as their first step (National Association of Realtors).

  • Listings with more photos are viewed 299% more (Redfin).


Couple checking homes online
Buying online

"A well-photographed home isn't just a listing; it's a seller's golden ticket to a higher asking price." - Real Estate Alchemist, Sarah Adams

Conclusion:

In a world where clicks matter more than office chairs, investing in photographers is the surefire way to stand out online. Your real estate success story begins with pixels, not fancy offices or expensive suits and cars.


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